What it’s good for: analyzing user movements. What it is: Heap is a product analytics, CRO, and behavioral tracking tool that lets you retroactively view actions across your site and mobile apps. According to our survey, its emphasis on multichannel communication makes it useful for examining data from multiple sources to draw greater conclusions about user behavior. What it’s good for: Adobe is a potential traffic reporting alternative to Google Analytics. What it is: Adobe Analytics offers traditional traffic analytics, multichannel data collection, and advanced functions that let you parse and organize your traffic data.
If you use it correctly, you can see trends that can really open up your ideas for advertising, SEO, partners, content, and almost every other aspect of marketing.” Adobe Analytics One lead marketing strategist said, “ It's so much more powerful than most people give it credit for. What it’s good for: experts reported using Google Analytics for a variety of reasons, including analyzing traffic patterns and sources, reporting on e-commerce, and gauging the effect of new campaigns and the efficiency of new content.
What it is: Google Analytics is the most popular and widely known traffic analytics tool, and it was a user favorite by far, with 62.5% of participants identifying it as their favorite analytics tool. Read more about the most popular website analytics tools from our survey of over 2000 experts. This information can then be used to single out a website’s most successful pages and traffic-generation techniques and increase the effectiveness of marketing campaigns. Which traffic sources convert most effectively (and on which pages) Which pages on your site are most popular Most traditional website analysis begins with examining traffic volume and patterns, to monitor:
Most recommended traditional analytics tools Tool categories we cover on this page:įeedback/voice of the customer (VoC) tools These experts represent multiple industries and businesses ranging from sole proprietorships to companies with over 1,000 employees-and here is what they told us. In August 2019, we polled 30+ growth strategists, marketers, SEO and e-com managers, designers, and content creators and asked them which website analysis tools they couldn’t live without and how they used each one.
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